Catch the delay while there is still time to act.
Shipments rarely fail silently. The status update exists somewhere: a carrier portal, a tracking feed, an email. It just reaches the right person too late.
The problem
Why it is hard today
Tracking information is spread across carriers, forwarders, portals, and inboxes. Coordinators check them one by one, often for hundreds of active shipments.
Most shipments are fine, so the job becomes scanning for the few that are not. A moved ETA or a customs hold is easy to miss in that volume.
By the time the exception is noticed, the options have narrowed. The customer has already asked, the production slot is gone, or the faster alternative now costs more.
Sounds familiar?
- Customers hear about delays before your team does
- Mornings spent refreshing carrier portals
- Exceptions handled in email threads nobody else can see
- Three teams asking about the same shipment
How the workflow runs
From signal to next step
- 01 / NOTICEDelay detected
A milestone is missed, an ETA moves, or a carrier message signals a hold.
- 02 / REASONImpact checked
The agent checks the order behind the shipment: customer, priority, promised date, and available alternatives.
- 03 / ACTNext step routed
The account owner gets a drafted customer update, or approves a proposed action such as re-booking.
Where people stay in control
Autonomous where it helps
- Customer messages are drafted, not sent, until the team decides otherwise.
- Anything that costs money, such as expediting or re-booking, needs approval.
- Priority rules come from your team, not from the model.
Typically connects to
- TMS or ERP
- Carrier and forwarder APIs, portals, or EDI
- Shared inboxes
- CRM for customer context
- Slack, Teams, or email
What you see
Evidence, not a black box
The workflow shows what it noticed, why it matters, and what it proposes, inside the tools your team already uses. Every step is recorded. We agree on the measures before launch and review them with your team.
- Time to awareness
- From the exception to the account owner knowing about it.
- Caught first
- Exceptions raised before the customer asked.
- Checking time
- Coordinator hours spent on manual status checks.
- Draft acceptance
- Share of drafted updates sent without major edits.
What the coordinator sees: exceptions pulled to the top of the board, with the impact already checked and the next step prepared.
LiveActive shipments
214 on track · 2 watching · 1 exception
PO 4471
Hamburg → Prague
Thu 16 OctTue 14 Oct
ExceptionHeld at port
PO 4468
Rotterdam → Brno
Mon 13 Oct
WatchingETA +6 h, within buffer
PO 4475
Koper → Vienna
Fri 17 Oct
OKOn track
PO 4452
Gdańsk → Ostrava
Delivered
OKDelivered
Impact check · PO 4471
Priority account. Parts are needed for a production run starting Wed 15 Oct.
- Wait for release+2 days · no extra cost
- Rail for the last legProposed+1 day · €420
- Air freight part of the orderOn time · €3,100
Drafted customer update
To Purchasing, priority account
PO 4471: new delivery date
Your shipment is held at the port in Hamburg for a customs check. Release is expected tomorrow. We propose rail for the last leg, which moves delivery to Wed 15 Oct, one day later than planned. We will confirm as soon as it moves.
Is it a good fit?
Not every task needs an agent
Good starting point when
- Tracking data is available by API, EDI, or email
- Delays have a clear cost or customer impact
- Each account or lane has an owner
Probably not yet when
- Volumes are small enough to check by hand
- Tracking data is not available digitally
- There is no room to act once a delay is known
Start with a conversation
Does this look like your operation?
Bring one process that costs your team time. We'll help you decide whether AI fits, what to build first, and how to connect it to what you already use.